Marketing & Design Marketing & Design Horan & McContay Funeral ServicesHoran & McConaty is Denver's premiere funeral services company. The firm's leadership approached me to create an identity for an internal training program for its funeral directors. H&M HDF Identity SheetCreated for H&M's internal training program called the "Human Development Forum," this identity sheet displays how I created a standard of consistent future use of this identity mark. Perry & Co. Realtors Values Ad 1As part of a year-long ad campaign to promote Perry & Co., a luxury real estate firm in Denver, the marketing team wrote and designed a series of print ads promoting the firm's Values. The campaign was featured in Colorado Expression magazine and with postcards and social media posts. This ad features the value of FAMILY. Aug Sept CE Ad 2The second of a year-long ad campaign to promote Perry & Co., this ad promotes INDEPENDENCE. Oct Nov CE Ad 3The third in a year-long ad campaign to promote Perry & Co., this ad promotes INTEGRITY. CE Back Page AdA full page back page ad for the August / September issue of Colorado Expression magazine. Results: the brokerage attracted a luxury buyer as a direct result of this ad. CRanson Identity SheetCourtney Ranson, one of Denver's successful Realtors with Perry & Co. Realtors approached me to create a distinctive logo mark to represent her business. Using her initials integrated into an icon of a house, Ms. Ranson was thrilled. P&C NewsletterAs leader of Perry & Co.'s marketing efforts, I recognized the need to position the brokerage as a thought leader. I developed and designed a quarterly newsletter featuring interesting and informative information. I acted as editor and publisher after the template design was completed. CBLG CardThe Colorado Bankruptcy Law Group requested that I create a professional identity. Staples/CE Sourcebook CoverThe annual Corporate Express/Staples Sourcebook of office supplies was the much-anticipated resource for business professionals across the United States, Canada, Australia, and Europe. Corporate Express EWay Launch KitLaunched during the early days of the Internet, Eway.com became the office product industry's premier online source for B2B office product fulfillment. Redesigned and relaunched in 2008, it remains one of Staples' best solutions. Corporate Express Sustainable EarthThis integrated packaging & marketing set was developed for the company's new Sustainable Earth product line of cleaning products. Powerful enough to clean in an industrial setting, yet completely safe for the user and environment, Sustainable Earth products were and are a game-changer. Corporate Express Business Interiors Identity StandardsCEBI was a line of furniture products for the office. My team and I worked diligently to build the brand from a non-existent line of business to a thriving, marketing-rich source of revenue for the company. CEBI Marketing MaterialsCEBI was a selection of high-end business furnishings merchandised, sourced, and marketed by Corporate Express. My marketing team and I developed, designed, and delivered all the promotional pieces needed to market this brand line resulting in over $400 million in sales annually. Corporate Express Line of Private Label PensCorporate Express Private Label products became an important source of revenue for the company due largely to the tremendous design solutions my team and I developed, from actual product names to all the marketing materials needed to launch and promote them. Gates Industrial SystemResting on the brand line, "If it moves you, there's a good chance Gates has a part in it," I rolled out this new global brand across 30 countries and 17 languages. The results yielded a $317 million increase in brand valuation in just under four years. Gates Industrial – Product PackagingDesigned as a consumer-facing brand for Gates' line of automotive belt and hose products, this system was rolled out across 30 countries and in 17 languages.
